Caseificio Valcolatte is back on TV from February 21st to March 20th.

After last year’s successful TV campaign that saw it on television screens for two months, Caseificio Valcolatte continues on its path to become an established national brand.

Protagonists of the commercial, the RiCcotta, the one with two “c”, tasty as always, with only 186 kcal and an innovative recipe that keeps it fresh for 30 days, and the RiCcotta Spalmabile, a new product made without preservatives and with simple ingredients and a unique taste.


The goal of the campaign is to reaffirm the pillars of the Valcolatte brand:

  • the tradition, that of a historic dairy that has been producing excellent cheeses since 1914;
  • the family, with the testimony of the Panizzi family, the entrepreneurial soul and driving force of the company that signs each product;
  • the passion for good dairy products made with extreme care by combining the artisanal method with the most modern production technologies.


The spot, created with the distinctive zenith aerial shot and through the use of flashbacks, guides the viewer into the history of the dairy and its main product, ricotta.

The vehicle of the narration is the diary of the Panizzi family: a magical book that contains the history of the Valcolatte Dairy and embodies all the art of the cheesemakers who created the recipe for RiCcotta. At the end of the commercial there is a focus on the great novelty of the Valcolatte world: the Spalmabile RiCcotta, a new, tasty product made with simple ingredients.

The advertising campaign broadcast on Rai, Mediaset, Discovery, La7 and Sky channels will be on air from 21 February until 20 March and will also be supported by a digital campaign.

  • Duration of broadcast: From 21/02/21 to 20/03/21
  • Media channels involved: The main TV networks, Rai, Mediaset, Discovery, La7, La7D and Sky.
  • Products involved: RiCcotta and RiCcotta Spalmabile